profile
Matt Williams
Matt Williams is the Managing Director at Polypipe Building Products, joining the business in May 2023 from TradeKart Limited where he held the position of Operations Director. Prior to that, Matt held Operational Leadership roles at RWC and AkzoNobel, where he enjoyed great success in business transformation, process optimisation, and operational excellence.
Polypipe Building Products are part of the Sustainable Building Solutions Business Unit within Genuit, focusing on providing a range of solutions to reduce carbon content in the built environment.
Polypipe Building Products is the UK’s leading manufacturer of plastic piping systems and low-carbon heating solutions for the residential market. They design, develop, and manufacture over 20,000 product lines which are stocked in plumbers and builders’ merchants nationally.
Polypipe
Polypipe Building Products, part of Genuit Group, is one of Europe’s largest and most innovative manufacturers of plastic piping systems and low-carbon heating solutions for the residential market. At Polypipe Building Products, we specialise in products for domestic properties for both the new build and RMI markets with over 5,000 products to suit any installation in a range of aesthetics. Over our 40-year exitance, we have grown from a small plastic pipe manufacturer based in Doncaster, to a group of 17 businesses helping the UK construction industry build better and more sustainably.
As Genuit group, we consider ourselves thought leaders in the future sustainable built environment and we provide construction solutions way beyond plastic pipes and fittings, ranging from MVHR and SuDS systems to magnetic filters and anti-corrosion chemicals.
Our goal is to innovate and improve our products and services to help the UK reach net zero targets and to influence the market to drive towards future best practices and systems. With recent Part L building regulations updates, the steppingstone to the Future Homes Standard arriving in 2025, the heating of homes has suddenly become possibly the single biggest challenge facing UK housing developers and housing providers. The next few years will see the most fundamental change in heating domestic properties since gas boilers and steel radiators became commonplace during the late 1970’s and 80’s. Gas is being phased out as an energy source and heat pumps are being pushed by the government as a more sustainable electric heat source. This leads to opportunities for new and different heat emitters to be explored as heating solutions such as Underfloor Heating. This focus on decarbonisation is leading to a much higher level of insulation as standard in new build homes, which runs a very real risk of the challenge to heat homes quickly become a challenge to keep homes cool, particularly with record summer temperatures being regularly broken and expected to continue to get hotter. For this reason, heating and cooling must be considered in tandem in order to provide truly better homes for the future.
I am therefore joining the BMBI Experts panel to provide a specific focus on heating and cooling while we work together as an industry to provide solutions to this challenge. At Genuit we have ready-made complete solutions to heating and cooling of homes and we will continue to invest in renewable technologies to drive sustainable living.
Visit: www.polypipe.com
LinkedIn: https://www.linkedin.com/company/polypipe/
Twitter: @PolypipeTrade
Launched in 2015, the award winning monthly Builders Merchant Building Index (BMBI) report is the only reliable measure of repair, maintenance & improvement (RMI) activity in the UK. Filling an important gap, it can be widely used in construction, and by economists, Government, national media, commentators and influencers outside the industry.
Polypipe Building Products Comment: Q2 2026
Leadership changes at the top of government inevitably bring a wave of anticipation, and for the residential housebuilding sector, a new Prime Minister represents a pivotal moment. The industry thrives on stability, yet it desperately requires decisive political stimulus to overcome the longstanding delivery challenges. As Andy Burnham refocuses the government’s economic growth agenda, planning reform, and environmental legislation will dictate the pace of our sector’s growth throughout this decade and beyond.
At the heart of this is the tension between ambitious national housing targets, such as the commitment to build 1.5 million homes and the practical realities on the ground. The new Prime Minister can act as a powerful catalyst by streamlining the planning system, empowering local authorities, and unlocking stalled developments. This intent however must be matched with action. The industry needs certainty, swift planning approvals and backing for infrastructure to turn plans into the homes our country so desperately needs. This would benefit all the industries which support housing delivery.
At the same time as the sector is navigating the most significant regulatory overhaul in a generation, and the Future Homes Standard is coming into sharp focus, manufacturers and developers are pivoting toward low carbon heating solutions such as Underfloor Heating, enhanced air circulation, and solar panels. The new team at the top of government must ensure that implementation timeframes remain tightly enforced. Sudden political shifts or mixed messaging regarding green levies and building regulations risk creating severe supply chain friction and delaying investment further.
Ultimately, the new Prime Minister has an opportunity to forge a collaborative path forward. By aligning economic stimulus with a pragmatic approach to net-zero regulations, Downing Street can instil the confidence the construction supply chain needs. Integration, innovation, and compliance are our industry’s priorities. With stable political backing, we can finally unlock the true capacity of housebuilding in this country which Polypipe Building Products are brilliantly placed to support.