The UK house-building market has seen a distinct lack of growth or recovery. Recent trading updates from house builders and their supply chain partners confirm a flat market outlook. When markets are in this part of their cycle, there’s increased pressure on businesses to compete on volume while maintaining margins. This makes for a significantly more competitive commercial environment.

Innovation is the single most important focus for us at Polypipe, and it’s a culture we always promote across our range including underfloor heating for example, and cooling. Our homes and buildings generally weren’t designed and built for today’s climate, which is already warmer and wetter with more extremes expected in the future.  Developing products that enable us to live comfortably in it is an important driver of innovation. Innovation however also becomes more critical during times of heightened competition, especially as the residential construction market moves toward a zero-carbon future.

For us, true innovation is about creating something genuinely new that delivers measurable value to the installer or homeowner, often by saving time. Our innovation is guided by a deep understanding of our customers’ needs, ensuring we solve real problems for them. We actively involve our customers in the process to guarantee we meet their needs and wants.

The motivations and behaviours of modern construction tradespeople have evolved. Younger generations have introduced new requirements and attitudes toward products and installation practices. Research suggests that speed, ease, availability and time are becoming the most important decision-making factors. Modern tradespeople want to be able to complete jobs quickly and easily and either move onto the next job or used saved time to enjoy a better work-life balance.

By innovating with and for these professionals, we believe we can deliver tangible savings in time, making UK construction more sustainable, higher quality, compliant with current and future legislation, and more efficient to install.

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