Knauf Insulation joins BMBI on expert panel

Leading UK manufacturer Knauf Insulation is the latest to join the Builders Merchant Building Index (BMBI) panel of experts. Managing Director for Northern Europe, John Sinfield will be the voice of Mineral Wool Insulation.

Knauf Insulation is a large global organisation, active in more than 35 countries and with 20 manufacturing plants. It is the only UK manufacturer of glass mineral wool, rock mineral wool and extruded polystyrene insulation products, offering a wide range of high performance insulation products for the built environment.

John Sinfield comments: “BMBI is an excellent initiative and Knauf Insulation is delighted to be associated with it. It gives us the chance to speak exclusively about the Mineral Wool insulation market and explain the trends, challenges and potential for insulation. The Builders Merchant Building Index is an opportunity for our industry to use the valuable trend data to reach out to a wider audience of decision makers and influencers inside and outside construction. We’re pleased to be part of a growing panel of experts speaking for our industry.”

Launched in 2015 by MRA Marketing, under the aegis of the Builders’ Merchant Federation (BMF), BMBI fills a gap in the UK’s measures of building activity. It’s based on quality data from GfK’s Generalist Merchant Panel. With input from national and regional builders’ merchants accounting for over 80% of industry sales, no other indicator in construction is as comprehensive, up to date or reliable.

BMF Managing Director John Newcomb adds: “We’re really pleased to welcome Knauf Insulation in the Q1 report as the voice of mineral wool insulation. The high calibre of experts joining is testament to the value of BMBI as a platform for building awareness of our industry. BMBI arms us with reliable trend data that can be used to inform, educate and influence key bodies inside and outside our industry.”

Other experts on the panel include: Timbmet, Keylite, Hanson Cement, Keystone Lintels, Crystal Direct, IKO PLC and Alumasc Water Management Solutions.

If you’d like your brand to become an expert for your market, call Tom Rigby of MRA Marketing on 01453 521621. Follow @TheBMBI