profile
Having joined British Gypsum in 2005, Gordon has held a number of different positions across the business including specification and regional sales, National Account Manager and National Account Director. During this time, he has held responsibility for national trade sales and RMI roles before being appointed as Sales Director in May 2020.
As Sales Director, Gordon is responsible for leading British Gypsum’s sales and commercial strategy, managing key customer relationships and strategic business plans, as well as the development and ongoing training of the sales team.
Having worked for British Gypsum for over 16 years, Gordon has a passion for customer experience and ensuring it is at the heart of everything British Gypsum does. Throughout the years, his roles in both commercial and specification sales has given him a unique insight into the evolving needs of different consumers, and in turn, ensuring that British Gypsum is on the pulse when communicating with its customers.
His experience also boasts multi-channel sales strategies and developing and leading sales functions to achieve business goals.
British Gypsum
British Gypsum introduced drylining to the UK back in 1917, so for over a century they’ve pioneered the use of high-performance internal partitions, wall linings and ceilings, and are proud to have shaped the interiors of thousands of homes and commercial buildings. From homes to hospitals, schools to showrooms, offices to open plan living spaces, British Gypsum can recommend the optimum drylining systems for structural, acoustic and fire-protection performance. British Gypsum can provide more than 13,000 test and substantiation reports from their UKAS accredited building test centre meaning only British Gypsum systems give buildings the protection of the SpecSure® lifetime warranty.
Visit: www.british-gypsum.com
Twitter: @britishgypsum
LinkedIn: www.linkedin.com/company/british-gypsum
Launched in 2015, the award winning monthly Builders Merchant Building Index (BMBI) report is the only reliable measure of repair, maintenance & improvement (RMI) activity in the UK. Filling an important gap, it can be widely used in construction, and by economists, Government, national media, commentators and influencers outside the industry.
British Gypsum Comment: Q1 2026
The last quarter’s performance showed some stability, but the growth agenda from policy makers continues to be lacking. Within that the drylining sector also continues to operate in a market shaped by ongoing economic uncertainty, evolving regulatory requirements, increasing scrutiny around compliance, and building performance. One theme continues to emerge strongly from conversations with merchants/distributors, contractors, and specifiers: the need for ongoing greater clarity and consistency.
The challenge is not simply obtaining products quickly. Customers are looking for confidence in their supply chains, confidence in technical guidance and system testing, and confidence that partners can help them navigate growing complexity. Whether it is understanding changing regulations, demonstrating compliance, or planning projects months in advance, clarity has become a critical enabler of good decision-making.
The same applies to logistics and fulfilment. In our experience, predictability matters more than speed. A supplier who consistently delivers when promised creates far more value than one who occasionally delivers faster but cannot provide certainty. Delays, shortages, and last-minute changes can disrupt programmes, increase costs, and erode trust across the supply chain.
This is why manufacturers continue to have an important role to play in creating stability for customers. British Gypsum focuses on improving service reliability and the accessibility of our expertise.
Our Critical Win programme has been designed to strengthen supply chain performance and improve customer outcomes. We have improved next-day delivery availability and product availability at the point of order helping customers plan with greater confidence that products will be available when needed. While these improvements may appear modest in isolation, they reflect a commitment to consistent service and dependable fulfilment.
Alongside supply performance, customers increasingly need support to navigate technical and regulatory complexity. Our Design Academy; expanded webinar programme; digital learning resources; and investment in practical training helps customers understand how systems should be installed, and why certain requirements matter. By providing accessible guidance, role-specific learning, and compliance-focused content, we aim to build confidence across the industry and support the next generation of talent.
We are strengthening our technical support capabilities through recruitment, investment in specialist expertise, and new digital tools. Combined with more flexible fulfilment options and enhanced customer service, these initiatives aim to provide what customers ask for most: greater clarity, greater consistency, and greater confidence in the decisions they make every day.