profile
Having joined British Gypsum in 2005, Gordon has held a number of different positions across the business including specification and regional sales, National Account Manager and National Account Director. During this time, he has held responsibility for national trade sales and RMI roles before being appointed as Sales Director in May 2020.
As Sales Director, Gordon is responsible for leading British Gypsum’s sales and commercial strategy, managing key customer relationships and strategic business plans, as well as the development and ongoing training of the sales team.
Having worked for British Gypsum for over 16 years, Gordon has a passion for customer experience and ensuring it is at the heart of everything British Gypsum does. Throughout the years, his roles in both commercial and specification sales has given him a unique insight into the evolving needs of different consumers, and in turn, ensuring that British Gypsum is on the pulse when communicating with its customers.
His experience also boasts multi-channel sales strategies and developing and leading sales functions to achieve business goals.
British Gypsum
British Gypsum introduced drylining to the UK back in 1917, so for over a century they’ve pioneered the use of high-performance internal partitions, wall linings and ceilings, and are proud to have shaped the interiors of thousands of homes and commercial buildings. From homes to hospitals, schools to showrooms, offices to open plan living spaces, British Gypsum can recommend the optimum drylining systems for structural, acoustic and fire-protection performance. British Gypsum can provide more than 13,000 test and substantiation reports from their UKAS accredited building test centre meaning only British Gypsum systems give buildings the protection of the SpecSure® lifetime warranty.
Visit: www.british-gypsum.com
Twitter: @britishgypsum
LinkedIn: www.linkedin.com/company/british-gypsum
Launched in 2015, the award winning monthly Builders Merchant Building Index (BMBI) report is the only reliable measure of repair, maintenance & improvement (RMI) activity in the UK. Filling an important gap, it can be widely used in construction, and by economists, Government, national media, commentators and influencers outside the industry.
British Gypsum Comment: Q2 2024
From a slower start to the year in Q1, the market experienced a marginally more challenging Q2 than anticipated with slightly softer volumes across the principal sectors. With the quarter dominated by the General Election, the new Labour government’s plans to meet the housing shortage by building 1.5 million homes in five years landed positively, with a bounce in housing shares after their win at the ballot box.
It’s hoped the news will bolster confidence across the supply chain, from consumer to manufacturer, but increasing build programs and planning reform will take time, and any near-term uplift is unlikely to be experienced in 2024. The Federation of Master Builders, among others has raised concerns about the impact the skills shortage will have on housing plans, without a long-term training and building skills program to ensure an effective, skilled workforce exists.
We all have a role to play in this, to equip both those starting their career in the industry and established professionals with the essential skills needed for current and future roles.
Across the UK, we continue to support college students and apprentices to ensure they have access to high-quality resources, technical support and tutor training. We aim to do this by sharing our collective know-how, providing market leading training services through our Build Better Academies, and encouraging students to become the next generation of plasterers through our pioneering Thistle Partnership.
Fulfilling the needs of the Future Homes Standard and meeting the push for net zero will continue to dominate the construction industry, as we wait for the new Government to confirm its net zero strategy, and how that may impact the retrofit sector.
British Gypsum continues to gain momentum on our sustainability roadmap, with the launch of our lower embodied carbon metal profiles. Branded Gypframe Carbon Low, the new metal profiles are made from steel manufactured using an electric arc furnace rather than a blast furnace.
We have also partnered with The Pallet LOOP, distributing our bagged plaster products nationwide on the distinctive green coloured reusable pallets. From July, our plasterboard deliveries began to transition too. This marks a significant milestone, and we encourage customers and other manufacturers to join our drive to reduce pallet waste in UK construction.