profile
Having joined British Gypsum in 2005, Gordon has held a number of different positions across the business including specification and regional sales, National Account Manager and National Account Director. During this time, he has held responsibility for national trade sales and RMI roles before being appointed as Sales Director in May 2020.
As Sales Director, Gordon is responsible for leading British Gypsum’s sales and commercial strategy, managing key customer relationships and strategic business plans, as well as the development and ongoing training of the sales team.
Having worked for British Gypsum for over 16 years, Gordon has a passion for customer experience and ensuring it is at the heart of everything British Gypsum does. Throughout the years, his roles in both commercial and specification sales has given him a unique insight into the evolving needs of different consumers, and in turn, ensuring that British Gypsum is on the pulse when communicating with its customers.
His experience also boasts multi-channel sales strategies and developing and leading sales functions to achieve business goals.
British Gypsum
British Gypsum introduced drylining to the UK back in 1917, so for over a century they’ve pioneered the use of high-performance internal partitions, wall linings and ceilings, and are proud to have shaped the interiors of thousands of homes and commercial buildings. From homes to hospitals, schools to showrooms, offices to open plan living spaces, British Gypsum can recommend the optimum drylining systems for structural, acoustic and fire-protection performance. British Gypsum can provide more than 13,000 test and substantiation reports from their UKAS accredited building test centre meaning only British Gypsum systems give buildings the protection of the SpecSure® lifetime warranty.
Visit: www.british-gypsum.com
Twitter: @britishgypsum
LinkedIn: www.linkedin.com/company/british-gypsum
Launched in 2015, the award winning monthly Builders Merchant Building Index (BMBI) report is the only reliable measure of repair, maintenance & improvement (RMI) activity in the UK. Filling an important gap, it can be widely used in construction, and by economists, Government, national media, commentators and influencers outside the industry.
British Gypsum Comment: Q1 2026
The first quarter’s market performance has been varied, with sector performance, particularly High-Rise Residential, contracting. So, all sectors continue to have growth challenges, and recent forecasts confirm that. The Middle East conflict, and other factors, have added to the uncertainty and inflationary pressures have also affected confidence
Despite economic pressures and global uncertainty, sustainability hasn’t moved down the agenda. New legislation, tighter performance requirements, and increased scrutiny mean the industry is being asked to do more, with less time, less margin, and less room for error.
Sustainability in construction is at a turning point. It’s no longer enough to set targets and get head office commitments. What matters is how targets are delivered on site.
The challenge isn’t ambition, it’s application.
British Gypsum’s focus, working alongside Isover under Saint-Gobain Interior Solutions, is closing the gap between what the industry is being asked to achieve and what it can realistically deliver on a project.
Too often, sustainability is presented as complex, fragmented, or disconnected from real-world constraints. But it only has value for specifiers and contractors if it’s buildable, compliant, and straightforward to deliver.
So, it’s key to embed sustainability into product and system design from the outset. Whether via innovations such as 100% recycled gypsum plasterboard, or system-led approaches that combine plasterboard, metal framing, and insulation, the aim is simple: reduce complexity and improve performance.
Customers aren’t just trying to meet carbon targets, they’re balancing space constraints, cost pressures, programme timelines, and evolving regulations. Achieving U-values, managing embodied carbon, and reducing waste happen within those constraints.
Manufacturers must do more than supply products: make sustainable specification easier, with clear guidance, integrated systems, and accessible, credible data.
And circularity must move from concept to standard practice. Recycling schemes and material take-back initiatives reduce reliance on virgin resources, but their value lies in how easily they can be adopted on site.
The industry doesn’t need more sustainability messaging; it needs workable solutions. The future of drylining will be defined by those who simplify complexity: with systems that meet performance requirements, support compliance, and make sustainable choices easier to implement.
British Gypsum’s priority is clear: help customers move from ambition to delivery and make sustainability something that works not just in theory, but in practice.