Expert for Drylining systems

Gordon Parnell

Sales Director


Having joined British Gypsum in 2005, Gordon has held a number of different positions across the business including specification and regional sales, National Account Manager and National Account Director. During this time, he has held responsibility for national trade sales and RMI roles before being appointed as Sales Director in May 2020.

As Sales Director, Gordon is responsible for leading British Gypsum’s sales and commercial strategy, managing key customer relationships and strategic business plans, as well as the development and ongoing training of the sales team.

Having worked for British Gypsum for over 16 years, Gordon has a passion for customer experience and ensuring it is at the heart of everything British Gypsum does. Throughout the years, his roles in both commercial and specification sales has given him a unique insight into the evolving needs of different consumers, and in turn, ensuring that British Gypsum is on the pulse when communicating with its customers.

His experience also boasts multi-channel sales strategies and developing and leading sales functions to achieve business goals.

British Gypsum

British Gypsum introduced drylining to the UK back in 1917, so for over a century they’ve pioneered the use of high-performance internal partitions, wall linings and ceilings, and are proud to have shaped the interiors of thousands of homes and commercial buildings. From homes to hospitals, schools to showrooms, offices to open plan living spaces, British Gypsum can recommend the optimum drylining systems for structural, acoustic and fire-protection performance. British Gypsum can provide more than 13,000 test and substantiation reports from their UKAS accredited building test centre meaning only British Gypsum systems give buildings the protection of the SpecSure® lifetime warranty.


Twitter: @britishgypsum


British Gypsum Comment: Q3 2023

We experienced lower sales volumes during Q3 compared to the same period last year as we continue to see construction activity weaken in two of the largest construction sectors: private new housing and private RMI.

Residential forecasts of further risk in relation to housing starts and completions remain a concern, given the chronic housing issues the UK faces, from the shortage of new homes to the requirement to continue to improve our aging housing stock.

While more interest rate rises are now looking less likely, longer-term forecasts of further market decline in 2024, albeit in low single digits, give cause for concern in the short term. Unlocking economic growth without clear Government policies or growth plans only leads to uncertainty for business, and this must be addressed by UK policy makers.

In these uncertain times, we remain committed to providing customers and construction partners with a ‘golden thread’ of product information to ensure that we support them with complete transparency. It’s crucial that we do our utmost to help our customers build better.

We were delighted in Q3 to see our non-loadbearing metal stud plasterboard partition systems, including shaft wall, become one of the first products on the UK market to carry the Code for Construction Product Information (CCPI) mark.

The CCPI was initiated by the Construction Product Association (CPA) as a direct result of Dame Judith Hackitt’s findings in her review of Building Regulations and Fire Safety. It aims to provide an assurance to product users that the product information is clear, accurate, accessible, up-to-date, and unambiguous.

We continue to work proactively with the CCPI to reinforce our commitment to higher standards in building safety through higher standards in construction product information and product claims.

Overall, the industry is optimistic about the longer term, showing continued resilience in adversity. However regulation of the labour market, the path to net zero and decarbonisation plans are three key areas that require constant focus. It is also critical that we position and underpin the crucial role the building materials sector can play in driving growth back into the economy.