profile
Having joined British Gypsum in 2005, Gordon has held a number of different positions across the business including specification and regional sales, National Account Manager and National Account Director. During this time, he has held responsibility for national trade sales and RMI roles before being appointed as Sales Director in May 2020.
As Sales Director, Gordon is responsible for leading British Gypsum’s sales and commercial strategy, managing key customer relationships and strategic business plans, as well as the development and ongoing training of the sales team.
Having worked for British Gypsum for over 16 years, Gordon has a passion for customer experience and ensuring it is at the heart of everything British Gypsum does. Throughout the years, his roles in both commercial and specification sales has given him a unique insight into the evolving needs of different consumers, and in turn, ensuring that British Gypsum is on the pulse when communicating with its customers.
His experience also boasts multi-channel sales strategies and developing and leading sales functions to achieve business goals.
British Gypsum
British Gypsum introduced drylining to the UK back in 1917, so for over a century they’ve pioneered the use of high-performance internal partitions, wall linings and ceilings, and are proud to have shaped the interiors of thousands of homes and commercial buildings. From homes to hospitals, schools to showrooms, offices to open plan living spaces, British Gypsum can recommend the optimum drylining systems for structural, acoustic and fire-protection performance. British Gypsum can provide more than 13,000 test and substantiation reports from their UKAS accredited building test centre meaning only British Gypsum systems give buildings the protection of the SpecSure® lifetime warranty.
Visit: www.british-gypsum.com
Twitter: @britishgypsum
LinkedIn: www.linkedin.com/company/british-gypsum
Launched in 2015, the award winning monthly Builders Merchant Building Index (BMBI) report is the only reliable measure of repair, maintenance & improvement (RMI) activity in the UK. Filling an important gap, it can be widely used in construction, and by economists, Government, national media, commentators and influencers outside the industry.
British Gypsum Comment: Q4 2024
The industry overall undoubtedly experienced a more challenging second half of the year than was originally anticipated, and British Gypsum experienced softer market conditions in the final quarter of 2024 as the mid-year trend across our principal sectors continued.
While there is increased optimism for the year ahead, it is widely acknowledged that it is unlikely the industry will see any noticeable levels of recovery until the second half of 2025. As ever there will be close eyes on the performance of the house building sector, which is unlikely to see a significant recovery until interest rates fall further and consumer confidence begins to return.
Despite not currently recovering as strongly as anticipated, the industry is delivering initiatives which aim to minimise waste, re-use materials, and tackle emissions to reduce environmental impact, which will remain a crucial area of focus across the supply chain. How we build directly impacts the sustainability of our built environment. To reduce embodied carbon, the industry demands building products that reduce emissions from the source. That means prioritising the use of low-carbon materials which includes maximising the use of recycled materials where possible.
As a key supplier to merchants in the industry, we’re proud to be making our own contribution. We recently unveiled a first for our industry, with a UK-manufactured plasterboard made from 100% recycled gypsum. Solutions like this make it possible for the industry to prioritise sustainability while consistently delivering on quality and performance.
Of course, embodied carbon isn’t exclusively related to the products used on site. It’s also about how they get there, encouraging broader thinking when it comes to sourcing materials, prioritising those that are locally manufactured and responsibly transported. Here, initiatives such as The Pallet LOOP are revolutionising the industry’s commitment to reusing distribution materials and removing waste from the supply chain to achieve a lower carbon future. In support of this, we have recently expanded the range of products that are delivered on re-usable LOOP pallets.
As the industry continues to adapt and evolve throughout 2025, we’ll be ready to provide support through our proven product portfolio, equipping merchants and their customers with the solutions needed to create a stronger, more sustainable construction industry.