profile
Having joined British Gypsum in 2005, Gordon has held a number of different positions across the business including specification and regional sales, National Account Manager and National Account Director. During this time, he has held responsibility for national trade sales and RMI roles before being appointed as Sales Director in May 2020.
As Sales Director, Gordon is responsible for leading British Gypsum’s sales and commercial strategy, managing key customer relationships and strategic business plans, as well as the development and ongoing training of the sales team.
Having worked for British Gypsum for over 16 years, Gordon has a passion for customer experience and ensuring it is at the heart of everything British Gypsum does. Throughout the years, his roles in both commercial and specification sales has given him a unique insight into the evolving needs of different consumers, and in turn, ensuring that British Gypsum is on the pulse when communicating with its customers.
His experience also boasts multi-channel sales strategies and developing and leading sales functions to achieve business goals.
British Gypsum
British Gypsum introduced drylining to the UK back in 1917, so for over a century they’ve pioneered the use of high-performance internal partitions, wall linings and ceilings, and are proud to have shaped the interiors of thousands of homes and commercial buildings. From homes to hospitals, schools to showrooms, offices to open plan living spaces, British Gypsum can recommend the optimum drylining systems for structural, acoustic and fire-protection performance. British Gypsum can provide more than 13,000 test and substantiation reports from their UKAS accredited building test centre meaning only British Gypsum systems give buildings the protection of the SpecSure® lifetime warranty.
Visit: www.british-gypsum.com
Twitter: @britishgypsum
LinkedIn: www.linkedin.com/company/british-gypsum
Launched in 2015, the award winning monthly Builders Merchant Building Index (BMBI) report is the only reliable measure of repair, maintenance & improvement (RMI) activity in the UK. Filling an important gap, it can be widely used in construction, and by economists, Government, national media, commentators and influencers outside the industry.
British Gypsum Comment: Q4 2023
A challenging landscape lies ahead in 2024 for our industry once again as the ongoing subdued economic backdrop continues to dent consumer confidence.
Operating costs in conjunction with fixed price contracts also continue to have a deep, and sometimes damaging impact on contractors and the wider supply chain. According to the latest data analysis of insolvencies by Mazars, construction companies accounted for 17% of all insolvencies last year.
However, while we continue to face uncertainty, we remain focused on supporting customers through key industry-wide sustainability initiatives, legislative support, and improvements in our service offering.
In a bid to tackle the UK’s climate warming emissions, the UK Government is committed to delivering zero-carbon homes by 2025 through their Future Homes Standard. The breadth of solutions we deliver, alongside our expertise in building solutions and testing, enables us to support housebuilders, contractors and self-builders who will be delivering new buildings to the Future Homes Standard.
British Gypsum remains committed to our own sustainability roadmap while supporting customers and suppliers in achieving their own objectives too. In 2023 we made considerable progress, focusing on areas such as increasing recycled content in our manufacturing process, sourcing alternative energy supplies, and improving energy efficiency across our sites.
A further focus has been reducing waste in our manufacturing process and onsite. In collaboration with housebuilders and drylining contractors a recent action includes responding to their need to stock additional plasterboard sizes, in our combined efforts to reduce onsite plasterboard waste. Housebuilders identified the requirement for 2300mm plasterboard lengths while for high-rise residential projects, drylining contractors are now requiring 2800mm plasterboard lengths to better meet building design and reduce waste. From January 2024 a range of these newly sized boards is available, having previously only been available through our made-to-order service.
Operationally, we continue to invest in our distribution network to better support merchant customers through our service offering. Our fleet is now 100% Hydrotreated Vegetable Oil (HVO) capable, and we have on-going development and trials into the optimisation of consolidated loads, which have proved successful as we look to provide customers with more flexibility and a more sustainable delivery service.