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Having joined British Gypsum in 2005, Gordon has held a number of different positions across the business including specification and regional sales, National Account Manager and National Account Director. During this time, he has held responsibility for national trade sales and RMI roles before being appointed as Sales Director in May 2020.
As Sales Director, Gordon is responsible for leading British Gypsum’s sales and commercial strategy, managing key customer relationships and strategic business plans, as well as the development and ongoing training of the sales team.
Having worked for British Gypsum for over 16 years, Gordon has a passion for customer experience and ensuring it is at the heart of everything British Gypsum does. Throughout the years, his roles in both commercial and specification sales has given him a unique insight into the evolving needs of different consumers, and in turn, ensuring that British Gypsum is on the pulse when communicating with its customers.
His experience also boasts multi-channel sales strategies and developing and leading sales functions to achieve business goals.
British Gypsum
British Gypsum introduced drylining to the UK back in 1917, so for over a century they’ve pioneered the use of high-performance internal partitions, wall linings and ceilings, and are proud to have shaped the interiors of thousands of homes and commercial buildings. From homes to hospitals, schools to showrooms, offices to open plan living spaces, British Gypsum can recommend the optimum drylining systems for structural, acoustic and fire-protection performance. British Gypsum can provide more than 13,000 test and substantiation reports from their UKAS accredited building test centre meaning only British Gypsum systems give buildings the protection of the SpecSure® lifetime warranty.
Visit: www.british-gypsum.com
Twitter: @britishgypsum
LinkedIn: www.linkedin.com/company/british-gypsum
Launched in 2015, the award winning monthly Builders Merchant Building Index (BMBI) report is the only reliable measure of repair, maintenance & improvement (RMI) activity in the UK. Filling an important gap, it can be widely used in construction, and by economists, Government, national media, commentators and influencers outside the industry.
British Gypsum Comment: Q4 2025
The UK construction industry remains in a period of adjustment. Economic pressures, cost volatility and subdued activity across residential and commercial sectors continue to shape short-term conditions and the sluggish economy is restricting the immediate opportunity for growth, with project starts decreasing across Q4 in the commercial sector. However, there are clear indicators of long-term opportunity as confidence gradually rebuilds and investment begins to align with future demand.
Infrastructure, public sector and energy-related projects continue to provide resilience, underpinned by sustained government commitment and the drive to modernise the built environment. At the same time, regulatory change and evolving client expectations are sharpening the focus on performance, quality and sustainability, particularly within internal fit-out and interior systems.
From a drylining perspective, these priorities place increased importance on solutions that deliver reliable fire protection, acoustic performance, durability and reduced environmental impact. Whether in new build or refurbishment, internal systems play a critical role in achieving compliant, high-performing buildings, and demand remains strong for products and systems that offer certainty throughout the build process.
Forecasts for 2026 suggest that confidence is expected to improve as infrastructure programmes progress and modern methods of construction continue to gain traction. These approaches offer opportunities to improve productivity, reduce waste and support more consistent build quality across the sector. We also wait for the government to consider further growth initiatives.
Alongside economic pressures, the industry continues to face a growing skills gap, particularly within specialist trades such as drylining. An ageing workforce and limited new entrants present a risk to long-term capacity, quality and safety. Addressing this challenge will be essential to supporting recovery and future growth.
British Gypsum believes skills development is fundamental to building resilience across the industry. Through its network of dedicated training centres across the UK, the business is investing in practical, hands-on learning that supports installers, site professionals and specifiers. By bridging the gap between specification and installation it helps ensure systems perform as intended on site, while promoting safer, more efficient construction practices.
As the sector continues to evolve, British Gypsum remains focused on innovation, collaboration and education. While 2025 has been a period of transformation, it has laid the foundations for a more skilled, sustainable and confident construction sector as we move into 2026 and beyond.