profile
Having joined British Gypsum in 2005, Gordon has held a number of different positions across the business including specification and regional sales, National Account Manager and National Account Director. During this time, he has held responsibility for national trade sales and RMI roles before being appointed as Sales Director in May 2020.
As Sales Director, Gordon is responsible for leading British Gypsum’s sales and commercial strategy, managing key customer relationships and strategic business plans, as well as the development and ongoing training of the sales team.
Having worked for British Gypsum for over 16 years, Gordon has a passion for customer experience and ensuring it is at the heart of everything British Gypsum does. Throughout the years, his roles in both commercial and specification sales has given him a unique insight into the evolving needs of different consumers, and in turn, ensuring that British Gypsum is on the pulse when communicating with its customers.
His experience also boasts multi-channel sales strategies and developing and leading sales functions to achieve business goals.
British Gypsum
British Gypsum introduced drylining to the UK back in 1917, so for over a century they’ve pioneered the use of high-performance internal partitions, wall linings and ceilings, and are proud to have shaped the interiors of thousands of homes and commercial buildings. From homes to hospitals, schools to showrooms, offices to open plan living spaces, British Gypsum can recommend the optimum drylining systems for structural, acoustic and fire-protection performance. British Gypsum can provide more than 13,000 test and substantiation reports from their UKAS accredited building test centre meaning only British Gypsum systems give buildings the protection of the SpecSure® lifetime warranty.
Visit: www.british-gypsum.com
Twitter: @britishgypsum
LinkedIn: www.linkedin.com/company/british-gypsum
Launched in 2015, the award winning monthly Builders Merchant Building Index (BMBI) report is the only reliable measure of repair, maintenance & improvement (RMI) activity in the UK. Filling an important gap, it can be widely used in construction, and by economists, Government, national media, commentators and influencers outside the industry.
British Gypsum Comment: Q3 2025
The construction sector continues to face challenges, Weaker consumer confidence in anticipation of a hard November budget, ongoing cost pressures, and reduced project starts are currently shaping the industry. But there are also signs of greater stability emerging, with an easing of the unpredictability we’ve seen in recent years. There’s a sense that the market is finding stable ground, a feeling reflected in the latest Construction PMI report. The last quarter of this year has, so far, performed better than the same period in 2024, although H2 last year did experience weakened demand.
While sectors such as housing experience continuing difficulty, other sectors are seeing signs of growth. Infrastructure, public sector and energy-related projects are accelerating, fuelled by long-term investment and a clear commitment to transition the UK towards a low-carbon economy.
These shifts in the market are influencing decision making. There’s growing interest in local supply chains, circularity and low-carbon products as attention turns to materials themselves: where they come from, how they’re made, and how they progress through the value chain. With greater focus on these factors, supply chain localisation and transparency about product origin are becoming more important.
The changing market presents manufacturers with opportunities to support customers, strengthen partnerships and drive innovation to keep the industry moving forward in uncertain times.
At British Gypsum, we continue to support customers in our core markets with complete product performance and solutions, sustainability and reliability. These are solutions with the peace of mind that products and tested systems will meet all expectations. When efficiency and value are guiding decisions, systems that reliably deliver acoustic, fire and thermal performance, while supporting broader sustainability ambitions, can make a tangible difference.
That’s why innovation is so integral to our approach. We’re developing products that reduce carbon in projects, lever the benefits of recyclability, and promote circularity. This clear focus on sustainability isn’t just about the environment. It’s about equipping customers with practical, durable, future-proof solutions that support projects, provide certainty and strengthen supply chains.
Here and now, this helps the sector adapt to navigate periods of change and uncertainty, while strengthening the foundations for performance and a better, sustainable future.