profile
Having joined British Gypsum in 2005, Gordon has held a number of different positions across the business including specification and regional sales, National Account Manager and National Account Director. During this time, he has held responsibility for national trade sales and RMI roles before being appointed as Sales Director in May 2020.
As Sales Director, Gordon is responsible for leading British Gypsum’s sales and commercial strategy, managing key customer relationships and strategic business plans, as well as the development and ongoing training of the sales team.
Having worked for British Gypsum for over 16 years, Gordon has a passion for customer experience and ensuring it is at the heart of everything British Gypsum does. Throughout the years, his roles in both commercial and specification sales has given him a unique insight into the evolving needs of different consumers, and in turn, ensuring that British Gypsum is on the pulse when communicating with its customers.
His experience also boasts multi-channel sales strategies and developing and leading sales functions to achieve business goals.
British Gypsum
British Gypsum introduced drylining to the UK back in 1917, so for over a century they’ve pioneered the use of high-performance internal partitions, wall linings and ceilings, and are proud to have shaped the interiors of thousands of homes and commercial buildings. From homes to hospitals, schools to showrooms, offices to open plan living spaces, British Gypsum can recommend the optimum drylining systems for structural, acoustic and fire-protection performance. British Gypsum can provide more than 13,000 test and substantiation reports from their UKAS accredited building test centre meaning only British Gypsum systems give buildings the protection of the SpecSure® lifetime warranty.
Visit: www.british-gypsum.com
Twitter: @britishgypsum
LinkedIn: www.linkedin.com/company/british-gypsum
Launched in 2015, the award winning monthly Builders Merchant Building Index (BMBI) report is the only reliable measure of repair, maintenance & improvement (RMI) activity in the UK. Filling an important gap, it can be widely used in construction, and by economists, Government, national media, commentators and influencers outside the industry.
British Gypsum Comment: Q1 2025
Quarter one delivered no surprises to market performance. Volume levels were in line with forecasts, but there was continued growth in tested systems. It is widely acknowledged that we will see a recovery within the construction industry, weighted towards the second half of the year. While optimism remains, it is a cautious optimism given the wider global macro-economic factors that could again result in more volatility. Tariffs are becoming most people’s least favourite word of the year!
Industry forecasts are marginally down from six months ago, but it’s hoped we will see a gradual recovery, supported by interest rate cuts to stimulate consumer confidence and confidence in the new build market. However, local planning consents and other barriers to building still need addressing. Against a backdrop of sustainability targets and decarbonisation initiatives, the construction industry is on a journey of evolution. Some current trends and the resulting changes are driving innovation – particularly among manufacturers who must ensure that products and solutions contribute to broader goals.
Even the smallest Innovation can have a notable impact on sustainability and the development of low carbon building materials for new construction projects. By reducing levels of embodied carbon through specified materials, buildings can begin their lifecycles from a sustainable foundation.
But innovation is more than unlocking opportunities in material reuse and the circular economy. Construction professionals are more frequently using digital tools to maximise sustainability, efficiency and data integrity, and maximise the potential of building products.
For example, our BIMlocker digital construction tool actively helps architects and specifiers mitigate risks from the design process – helping to preserve the quality and accuracy of system performance data and strengthen the golden thread. We’ve also launched a self-serve thermal calculator that builds on its predecessor, which offers enhanced functionality by integrating U-value calculations with condensation risk analysis in a single tool. It provides fast and accurate thermal performance measurements for floor, roof, and wall elements.
As a leading supplier to the industry, we’ll continue to support customers to drive through innovation in the delivery of new and improved buildings with high-quality products, systems and services.