profile

Paul Haynes is the Product, Solutions & Marketing Director at Baxi leading brand, product and growth strategy across residential and commercial heating as the industry transitions to low-carbon solutions. He focuses on turning ambition into execution moving organisations from selling products to delivering end-to-end solutions that actually work in the real world.

Paul’s leadership approach has been shaped by experience at Amazon and Google, where he developed a sharp bias for action, customer obsession, and data-led decision making balanced with the reality that progress only counts if teams can deliver it at pace. Today, he applies those principles to large-scale transformation programmes spanning brand, portfolio strategy, go-to-market execution and connected services.

Known for being pragmatic, straight-talking and people-focused, Paul is passionate about building strong teams, developing future leaders and creating cultures where ownership beats hierarchy. He believes growth comes from clarity, commitment and follow-through not buzzwords.

Baxi

Baxi is a leading name in the British, Irish, and global heating and hot water industry, driving innovation and product design throughout the 20th century. We are part of the €2bn-turnover BDR Thermea Group, one of the three largest heating appliance manufacturers worldwide.

Since our founding in 1866, we have maintained a manufacturing base in Lancashire. Today, our 1,300 employees across the UK and Ireland serve both domestic and commercial customers, providing comprehensive heating and hot water solutions.

Our trusted portfolio includes easy-to-install products and responsive services, ranging from heat pumps, cylinders, and electric or gas boilers, to heat networks and large-scale pre-fabricated plant rooms tailored to commercial requirements.

Committed to sustainability and social impact, we launched our Sustainability Pledge in 2020 and are founding members of The Construction Inclusion Coalition (CIC), working to improve equity, diversity, and inclusion in the construction industry. Our profits support the BDR Foundation, through which we promote STEM awareness in UK schools and colleges, partnering with World Skills UK, Primary Engineer, and other programmes to inspire the next generation of heating engineers.

Visit: baxi.co.uk
LinkedIn: https://www.linkedin.com/company/baxiheating/