profile
Having joined British Gypsum in 2005, Gordon has held a number of different positions across the business including specification and regional sales, National Account Manager and National Account Director. During this time, he has held responsibility for national trade sales and RMI roles before being appointed as Sales Director in May 2020.
As Sales Director, Gordon is responsible for leading British Gypsum’s sales and commercial strategy, managing key customer relationships and strategic business plans, as well as the development and ongoing training of the sales team.
Having worked for British Gypsum for over 16 years, Gordon has a passion for customer experience and ensuring it is at the heart of everything British Gypsum does. Throughout the years, his roles in both commercial and specification sales has given him a unique insight into the evolving needs of different consumers, and in turn, ensuring that British Gypsum is on the pulse when communicating with its customers.
His experience also boasts multi-channel sales strategies and developing and leading sales functions to achieve business goals.
British Gypsum
British Gypsum introduced drylining to the UK back in 1917, so for over a century they’ve pioneered the use of high-performance internal partitions, wall linings and ceilings, and are proud to have shaped the interiors of thousands of homes and commercial buildings. From homes to hospitals, schools to showrooms, offices to open plan living spaces, British Gypsum can recommend the optimum drylining systems for structural, acoustic and fire-protection performance. British Gypsum can provide more than 13,000 test and substantiation reports from their UKAS accredited building test centre meaning only British Gypsum systems give buildings the protection of the SpecSure® lifetime warranty.
Visit: www.british-gypsum.com
Twitter: @britishgypsum
LinkedIn: www.linkedin.com/company/british-gypsum
Launched in 2015, the award winning monthly Builders Merchant Building Index (BMBI) report is the only reliable measure of repair, maintenance & improvement (RMI) activity in the UK. Filling an important gap, it can be widely used in construction, and by economists, Government, national media, commentators and influencers outside the industry.
British Gypsum Comment: Q3 2024
We experienced a similar trend across Q3 to that of Q2, with an overall softer market than was forecasted, as the industry faced a more challenging quarter.
The ripple effects of economic uncertainty continue to have an impact. The Bank of England’s base rate cut to 5% in August was a welcome adjustment, aimed at providing some relief across our principal sectors. We were encouraged to see a further drop more recently. However, the wider economic instability has made it difficult to gauge the near to mid-term outlook. Financial pressures, subdued consumer confidence and the on-going challenge of insolvencies all contribute to an ongoing unsettled environment.
As a key supplier nationally to builders’ merchants, we are acutely aware of the on-going pressures in the market, and we continue to work actively to support our customers in managing the impact of these challenges. We are committed to providing flexibility in supply chain operations, to ensure continuity and reliability for all the sectors we supply, amid fluctuating demand levels. Operationally, we are continuing to invest in our distribution network to position ourselves strongly as the market begins to recover moving into 2025.
A good example of this is the recently announced new distribution centre in the North of England, which stocks British Gypsum’s core range of products, alongside other Saint-Gobain product ranges. The centre further strengthens our existing service offering and allows us to expand and explore new opportunities to maximise our logistics capacity in a more sustainable way.
Overall, we remain optimistic that the market will begin to improve over the coming months. There will undoubtably be a continuing focus on balancing economic pressures, skills shortages and the path to net zero, but we look forward to playing our part in supporting the industry and the supply chain through these evolving conditions. Working collaboratively, we believe we can help to drive change by encouraging others in the sector to adopt innovative practices that are not only cost-effective but also environmentally responsible.